IAEC announces magazine rebrand during National Co-op Month
The Iowa Association of Electric Cooperatives (IAEC) debuts a new name and new look for its monthly magazine for the member-consumers of Iowa's electric cooperatives. Iowa Electric Cooperative Living (formerly Living with Energy in Iowa) continues as a 16-page print magazine which is mailed monthly to more than 55,000 households, farms and businesses throughout rural Iowa. Some content is also featured online at www.IECLmagazine.com.
"The new name and updated design will enable us to connect even more with our readers. Because we added "cooperative" to our new name, we felt it was appropriate to introduce the rebrand in October during National Co-op Month," remarked Erin Campbell, director of communications at IAEC. "Our new name shows that Iowa's electric co-ops are proud of our cooperative heritage and our legacy of local ownership and governance."
The magazine's website can now be found at www.IECLmagazine.com and social media accounts on Facebook, Instagram and Twitter have also been updated to reflect the rebrand. According to a readership survey conducted in 2020, readers appreciate the energy efficiency content in addition to electric safety tips, regional cooperative news, electric industry trends and economic development updates across Iowa. The magazine is also popular for featuring reader-submitted recipes each month. In fact, you can search a free archive of our published recipes on the website.
The readership survey also revealed that almost 90% of those who receive the magazine each month read it, with 43% spending more than 10 minutes reading it every month. "Print is very effective in upholding our core cooperative principle to educate and inform members," remarked Campbell.
IAEC has been publishing news on its cooperative members since 1947 in various formats; it's been mailing a color print magazine to consumers each month since the 1960s. Iowa Electric Cooperative Living is an ad-free publication.
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IAEC Director of Communications